Having a robust social media presence is as crucial as SEO. Everyone uses social media, and the best way to sell is by being a part of your customer’s feeds. If you’re in a customer’s feeds, you’re in their minds. What better way is there to promote and sell your products?

Building and managing profiles on multiple social media platforms can be overwhelming for small businesses without a social media strategy. However, each platform has different audiences and methods and requires other selling methods.

Building a social media marketing strategy requires a keen understanding of the platforms. To help you make the social media management process a bit easier, you’ll be able to create a compelling brand presence.

Let’s begin with how to boost your social media presence. 

What is Social Media Presence?

Building a social media presence is possible by publishing bite-sized content and visuals. The content you post on social media will become your brand's image. Creating a unique social media presence helps you stabilize a brand’s image in a consumer’s mind. 

Unlike websites and emails, social media is where you create humorous content and show off your creativity.

Importance of Social Media Presence

There are over 4.89 billion social media users worldwide. Even if you manage to be in front of 0.1% of the user base, that’s still 4 million people who’d see your posts regularly. 

Social media feeds are incredibly cluttered as individuals follow a lot of brands. So, what can you do that sets you apart from others? The first step is to create a social media marketing strategy.

Some of the biggest brands in the world generate vast amounts of sales because of their robust social media strategies. 

A widespread presence doesn’t happen by itself; it has to be created with a strategic approach. A brand won’t maintain virality if it fails to keep the audience engaged. 

To help you create content that inspires, follow our social media marketing tips:

13 Tips for Building Social Media Presence

1. Use SMART Strategy

You should be clear on what you want from social media. Keep your goals clear with SMART:

• Specific - Set specific targets (followers, views, engagement).
• Measurable - How will you measure success?
• Achievable - Make sure your goals are realistic.
• Relevant - Measure engagement to see if the content is relatable.
• Time-Focused - Set up a fixed place for assessing campaign success.

Most big brands and influencers follow the rule of SMART to build their social media strategy. A clear idea of your wants will help you focus on realistic growth.

2. Identify Your Audience

Every social media platform has a different audience. You can’t publish the same content everywhere and expect it to work. So, targeting the audience that resonates with your brand the most is best. 

TikTok, Instagram, or Twitch may be the ideal platform if you're targeting a young audience. Older customers prefer Facebook. The B2B audience will be available on LinkedIn. Focus on identifying your target audience and then target them. 

3. Be You

There’s no better way to win over friends than being yourself on social media. Make sure your brand looks approachable, honest, and genuine. Talk to your customers like you’re talking to your friends; they’ll likely stay with your brand forever. 

4. Build Relationships

All the great social media strategies require you to build a relationship with your customers. Don’t focus on increasing the followers' numbers; build quality relationships, and followers will automatically come. 

Relationship building is more than just selling. You have to engage with customers consistently. This showcases that you care about your customers and appreciate offering great customer service. 

5. Build a Content Calendar

A social media content calendar allows you to manage and post your content on a schedule. With a content calendar, you can keep track of content themes and campaigns. 

A well-thought-out content calendar will include posting frequency, the best time to post, and the proper social media channels.

6. Help, Don’t Sell

The best way to build a loyal follower base on social media is by using a help-first approach instead of a sell-first one. If you’re a clothing brand, providing fashion tips, sharing growing trends, and other valuable tips can go over well with customers. 

Try creating different types of content to help out customers. A static post thrice a week will become boring very quickly. Use a healthy mix of videos, posts, GIFs, and other bite-sized content to keep audiences engaged. 

All the big brands use social media to handle consumer concerns and questions. A well-handled complaint on social media can act as good PR for a brand. 

According to a report, 35% of customers expect a reply from their brand within two hours on social media. So, to build a solid social media presence online, it’s best to handle customer queries.

7. Use Visuals To Elevate Experiences

Using visual elements like videos, slideshows, animation, video content, and others to generate and increase interest is a great idea. On average, 73% of all marketers prefer using visual content (photos, videos, and illustrations) over text-based content. 

Visuals are far more satisfying to see and easier to get your point across than mountains of text.

8. Make Your Presence Known

Social media management is all about making your presence known. Promote your company across channels and create innovative content that solidifies your brand’s presence across the web. While starting your content strategy, move forward with your strongest and most conversational content. 

Take advantage of trending music, meme trends, and other trending content types. 

9. Stay Active on Social Media

One of the best things you can do for your social media strategy is to build and stick to a regular posting schedule. Every social media platform has peak hours. Based on your target demographics, you can make a posting schedule. 

Being active on social media is more than just posting regularly. Engaging with customers, staying part of the conversation, and replying to DMs are all a part of it. 

You can use social listening tools to avoid missing out on any trends. These tools can also catch conversations where you’re not tagged.

10. Take Advantage of Trends

Trends are a great way to reach new audiences and untapped demographics. It can also help you create catchy content to grow your account. When you jump on a trend, use every element possible to generate good content. 

Follow some influencers and content creators to stay on top of these quickly fleeting social media trends. 

11. Monitor Engagement and Strategy

You’re putting so much effort into boosting your social media presence, but it's worthless if you’re not tracking engagement. Regularly check your metrics and see which platforms are performing best. 

You should also know what kind of content is performing best. Are GIFs popular with your content, or does your audience like videos? Are you getting engagement from your target audience and hitting SMART objectives?

Almost all social media tools offer in-built analytics tools that you can use to track the performance of your social media campaigns. So, it is easy to follow the performance of the campaigns. 

12. Create Content That People Love

An average user likes humorous content more than a business-related post. Can you use that to your advantage? Create content that your audiences love. Find out the type of content people love to see and are sharing. If it's bite-sized videos, you should focus more on that. 

Make sure your messaging is clear, and you can put out entertaining, educating, and stimulating content for the general audience. 

13. Always Experiment 

Never be afraid to think out of the box. A lot of the brands are scared to experiment and do something new. Experiment with the content you put out on each platform and see what kind of response you get. 

Many times, creating out-of-the-box content can lead to posts becoming viral.